Speak with Influence.
Lead with Purpose.
Joanna trains public figures in bringing their story into their business through the True Influence Method™ — building trust, emotional clarity, and real-world impact.
As featured on MTV, Harvard, USA Today
Trusted by organizations worldwide
Meet Joanna
Founder & Master Coach, True Influence Method™
Joanna trains leaders to speak, and speakers to lead. She created the True Influence Method™ to equip leaders with a clear reputation framework to craft powerful talks, keynote narratives, and social media messaging grounded in truth, emotional clarity, and real-world impact.
Through her signature interview-style process, Joanna surfaces the truth beneath performance and noise, instant-translating lived experience into purpose-driven language. This creates authoritative speakers whose openness feels effortless, embodied, and magnetic.
Joanna provides a powerful, human-centered solution for visionary leaders by bridging the gap between high-performance leadership, connection, and authentic truth.
Speaking Topics
Keynotes that challenge, inspire, and transform audiences.
True Influence
Going Beyond Performance to Leading with Your Why
Joanna dismantles the myth that vulnerability is weakness, showing how emotional honesty builds unshakeable trust and loyalty in modern organizations.
Learn MoreThe Bravery-Safety Paradox
How Leaders Create Spaces of Belonging
Explore how psychological safety isn't about comfort—it's about the courage to be real. Learn to create environments where innovation thrives.
Learn MoreWomen Leading the Future
Emotional Connection as a Superpower
A transformative talk for female leaders on harnessing emotional intelligence and authentic voice to lead with authority and grace.
Learn MoreHow to Work with Joanna
Tailored solutions for individuals, teams, and organizations.
Keynote Speaking
Bring Joanna's transformative message to your event. Perfect for conferences, summits, and corporate gatherings seeking high-impact inspiration.
Book a KeynotePrivate Advising
Today’s leaders are valued less for expertise but on their capacity to connect and move others toward action for a greater purpose. Lead with your "why."
Apply for CoachingLeadership Training
For growth-oriented founders & CEOs, gain insight on your rare strategic to shift leadership identity, build brand voice and deepen team sense of belonging.
Explore TrainingWhat Leaders Are Saying
"Working with Joanna McPherson has been nothing short of life changing. Her skill, patience, and intuition make her truly exceptional, and I can't recommend her enough."
A. Robinson
Investment Company Owner
"Joanna brought a level of safety and clarity to our team that was beyond valuable. We knew the training would be good, but got far more from it than we expected. I tell everyone I know to work with her."
K. Johnson
President & CEO
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